(Pictured left) Thorvaldur Sveinsson and Jon Eldon. (Pictured right) Visuals from the Team Iceland promo website. Image courtesy of Art U Athletics.
The Icelandic word for “together” fittingly serves as the tagline for an Icelandic National Soccer Team Coca-Cola 2018 World Cup advertising campaign that reunited Academy of Art University Men’s Soccer alumni Thorvaldur “Thobbi” Sveinsson and Jon “Jay” Eldon. Working with Iceland-based ad agency Maurar and Avista, Sveinsson’s design company, the ART U School of Web Design & New Media graduates exemplified the country’s collaborative nature in producing a promotional website paired with a commercial that went viral.