Men’s Soccer Alums Sveinsson, Eldon Craft Team Iceland Promo Site

    MSOC - Thorvaldur Sveinsson & Jon Eldon

    (Pictured left) Thorvaldur Sveinsson and Jon Eldon. (Pictured right) Visuals from the Team Iceland promo website. Image courtesy of Art U Athletics.


    The Icelandic word for “together” fittingly serves as the tagline for an Icelandic National Soccer Team Coca-Cola 2018 World Cup advertising campaign that reunited Academy of Art University Men’s Soccer alumni Thorvaldur “Thobbi” Sveinsson and Jon “Jay” Eldon. Working with Iceland-based ad agency Maurar and Avista, Sveinsson’s design company, the ART U School of Web Design & New Media graduates exemplified the country’s collaborative nature in producing a promotional website paired with a commercial that went viral.

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    A New Home for Young & Hungry

    Young & Hungry, the student-run advertising agency you can take as a class, has a new dedicated space in the Cannery Building at Fisherman’s Wharf. 

    Y&H, as it’s affectionately known by students who take the class, is modeled after a modern advertising agency and students work with real clients, with real deadlines. “Students often comment that it’s more like going to work than it is going to school,” said School of Advertising Associate Director and Executive Creative Director of Y&H Jim Wojtowicz. “Which is great, because that means there is an added level of learning happening that goes beyond a normal class.”

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    Navigating the Digital World

    To call Kristi Pelzel ambitious is an understatement. Since moving to San Francisco, the Texas native and online graduate from the Academy of Art University’s School of Communications & Media Technologies (COM) has set herself on a journey to learn anything and everything she can to advance her career. She completed her B.A. this past spring (which took her three years) and has since embarked on high-level achievements, including a stint in the U.S. government and being recently named Director of Multimedia at Georgetown’s news outlet and academic blog, gnovis. We sat down with Pelzel and learned more about her motivations, aspirations and resolve. 

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    Design Influencer


    Academy of Art University School of Landscape Architecture alumnus Eric Arneson was recently selected by Alvin Drafting to be a featured designer in their YouTube tutorial videos. Photo courtesy of Eric Arneson.

    Social media has become a much more vital instrument within the creative tool box and Academy of Art University School of Landscape Architecture (LAN) alumnus Eric Arneson knows firsthand how social platforms can be a display for current work as well as create new opportunities for the future.

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    Architectural Excellence

    Academy online faculty’s architectural firm PRÁCTICA has won multiple awards for its unique designs and fresh perspective


    The Green City Block project in Malaga, Spain. View of pedestrian public spaces, among energy-efficient mixed-use buildings. Photo courtesy of José Ramón Sierra y Gómez de León.

    Three Academy of Art University School of Architecture (ARH) faculty members have made a name for themselves this year as the international architectural firm PRÁCTICA. Jaime Daroca Guerrero, José Ramón Sierra y Gómez de León and José Mayoral Moratilla head the firm, which has been awarded multiple prizes for architectural excellence this past year.

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    Watercolor Connection

    The group exhibition showcases the work of 15 students, alumni and instructors


    Guests discuss the work on display at the Cannery Gallery. Photo by Bob Toy.

    Many artists dream of having their work posted in galleries. At Academy of Art University, the galleries host a plethora of hand-picked student, alumni and faculty work throughout the year, but for its recent exhibition, curation was handed over to 2017 School of Fine Art (FA) alumna Ellie Marcial. 

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