Pop-Up Art at Facebook
Courtesy of Orly Ruaimi.
Academy of Art University jewelry design student Orly Ruaimi has never been afraid to take risks and invest in her dreams. This quality is remarkably evident in her ambitious new collections, and this has not gone unnoticed by Silicon Valley tech giant, Facebook.
The social media company, known for its own dedication to creative new ideas, recently invited Ruaimi to host a pop-up shop at their Menlo Park headquarters, highlighting pieces from Ruaimi’s tech-savvy CYBORG collection.
“The experience was incredible,” Ruaimi said. “I have been interested for years in creating a line of jewelry that can interact with both our physical and virtual identities. Now that the CYBORG collection is a reality, Facebook headquarters was the perfect location to feature the work.”
The collection came about as a collaboration between Ruaimi and the technology company Kovio. Kovio produces near-field communication (NFC) tags which can be programmed to launch a specific website when activated by a smartphone.
Select pieces within the CYBORG collection are embedded with an NFC tag, meaning that when a smartphone equipped with an NFC reader taps the piece of jewelry a preprogrammed website will pop up on the phone.
“I foresee NFC becoming a big deal in the next few years, and I’m excited to be a part of the movement,” said Ruaimi.
Though the NFC technology propelled the conceptual basis for the collection, Ruaimi found inspiration for CYBORG’s design through her exploration of abstract painting.
“I started working on a series of bold, colorful, abstract paintings as part of a graduate painting seminar at AAU. The shapes that began to appear in my paintings were translated into designs that I laser-cut out of acrylic to form the CYBORG jewelry collection,” explained Ruaimi. “I’m not afraid to make bold design choices, and I wanted the energy that was so apparent in my paintings to be felt in my jewelry as well.”
Ruaimi has big plans for the future. “I’m currently working on a giant jewelry sculpture series inspired by the city’s construction projects that I walk by everyday,” she said. “The texture of poured concrete and the bent lines of rebar and steel become the finished product, turning the underlying structure of our buildings inside-out. I’m excited to see where this next step takes me.”
Ruaimi will be graduating this spring with an M.F.A. in jewelry design from the Academy and will be devoting herself full-time to growing her jewelry design company and developing her other jewelry collections including a line of wearable, reclaimed sculptures.