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Nike visits School of Fashion’s SHOP657

On Tuesday, December 16, staff from one of the world’s most well-known brands, Nike, came to visit SHOP657.

Since it was a Tuesday, the store was not open for business as usual, but that didn’t stop a few wanderers off the street from coming in to browse the wares. Since opening earlier this month, the shop has attracted a lot of foot traffic. The store is marked with a small Academy of Art University logo on the front door, but apart from that, the store looks just like any other retail store in Union Square.

“We really wanted, first and foremost, to make it a real retail experience,” explained Senior Director of Merchandising Keanan Duffty.

Before the presentation began, Mona Li, a partner of Mute Studios, was on hand to answer a few questions about the brand. She spoke with Nike and a film crew from the Academy, showing off her partner Joanne Lu’s designs and spoke about their next venture, DeMute, which will merge fashion with technology and give a platform to emerging talent.

The team from Nike, which consisted of about 15 team members from a variety of different departments, arrived at the store ready to be wowed. Academy students and staff from the store were there to greet the Nike team. Once everyone was gathered, the presentation of the store began.

 

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On Tuesday, Dec. 16, staff from one of the world’s most well-known brands, Nike, came to visit SHOP657 at 657 Sutter St. Photo by Bob Toy.

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The shop combines so many different departments and is a great opportunity for many students to get experience and gain recognition. It’s the perfect platform to help launch the careers of the talented students at the Academy. Photo by Bob Toy.

The shop emerged from the spring pop-up shop earlier this year; the pop up shop enjoyed such success that the Merchandising department decided to take the idea further and expand into a permanent retail space. “With great gusto, we leapt in and got the space ready,” Duffty described of the process to get the shop off the ground. The store is a way for students to get real life experience in product development, merchandising and retail while providing a space for alumni to sell their merchandise and gain a following.

The store, which is in the space formerly occupied by Marty’s Liquors & Gourmet, still has the logo of the spirits store hanging above the entrance.

 

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Main: SHOP657 emerged from the spring pop-up shop earlier this year. The store is a way for students to get real life experience in product development, merchandising and retail while providing a space for alumni to sell their merchandise and gain a following. Photo by Bob Toy.